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'Curves' relaunches its entrepreneur-franchise model

Updated: May 16, 2022

Globally, all human-interaction businesses were impacted by Covid-19 pandemic.

And Women's Health & Fitness Club, Curves International (Nigeria), was no different - its flagship outlet located in Lekki Phase 1 (Lagos) was shut down. However, the franchise used the down-time as an opportunity to reset, relocate and revive the business. The new outlet at Plot 259 Etim Inyang Crescent (Victoria Island, Lagos) was re-launched recently.

Said Chief Betty Anyanwu-Akeredolu (wife of the Ondo State Governor), at the official re-opening of Curves: “I commend Emmanuel Esinnah and his team at Curves International for their tenacity in this tortuous journey of keeping our women physically and mentally fit.

She continued: "Physical fitness is a state of health and well-being. More specifically, it is the ability to perform aspects of sports, occupations and rigorous daily activities. It is generally achieved through proper nutrition, moderate-vigorous physical exercise, and sufficient rest along with a formal recovery plan, and it comes with vast health benefits. Apart from being a public health practitioner, I’m a fitness enthusiast who firmly holds the belief that women should prioritise physical exercise in order to live well and live long. I am also a consummate jogger who jogs as a form of physical exercise".

In her remarks, South Africa’s Ag. Consul-General to Nigeria, Busisiwe Dlamini, applauded Curves International for prioritising women’s physical fitness, also chipping in the need for women to network towards achieving social and economic development.

Chief Anyanwu-Akeredolu rounded off the event, saying: “I would like to encourage women and girls to take advantage of the opportunity that Curves offers to keep healthy and happy - to prove to the world that, again, women have converged to win through fitness.”

Special guests included Onome Adewuyi (56th President of ICAN); Bukky Latunji, FICA (former General Manager of Zenith Bank); Chijioke Ugochukwu (former Executive Director, Fidelity Bank); Bukola Smith (CEO, FSDH Merchant Bank); Emeka Obiagwu (Executive Director, Wema Bank) and his wife, Chichi; Genia Okafor (Managing Director, Diva Cakes); Mabel Eboigbe (Assistant General Manager, Zenith Bank); Stella Eze (CEO, Curves Drive); and Esther Ugbobor (Curves fitness instructor).


*Note: Curves International is an international ladies-only fitness franchise that has helped women around the world get healthier and stronger with its unique fitness solutions.

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