RESEARCH

MYSTERY SHOPPING

 

Which?  How?  What?  Why?  Where?  When?  Who?

Mystery (or secret) shopping is a type of qualitative/ quantitative research that helps an organisation review its customer service standards, through anonymous investigations.  

 

Our mystery shopping service deploys trained undercover 'shoppers' to evaluate customer service operations, employee integrity, merchandising, and product quality. Shopper assignments can cover tests of restaurants and hotels, or other service organisations. Each task is accomplished either by  email, telephone or in person.

 

Mystery Shopping assignments are carried out using non-disruptive tools and methods, against publicly accessible and available resources.

We have served customers in the United Kingdom, and across Anglophone, Francophone, and Arab-speaking Africa: Nigeria, The Gambia, Zambia, Ghana, Rwanda, Kenya, Botswana, Sudan, Cameroon, Ethiopia, Cote d'Ivoire, Sierra Leone, Senegal, and Tanzania.

FOCUS GROUPS

 

Our focus groups form part of our qualitative research. They are gatherings of a small group of people (usually eight to 10), assembled to discuss a product or service. Organisations engage Numeris Media focus groups to learn how a pre-selected group of people feel about their product, service or program. The information gathered include beliefs, attitudes, value systems and other driving forces that shape consumer behaviour.

 

Findings from these groups help companies understand the meanings and motivations that affect people’s choices as consumers.