Chika's Snacks: How one woman's startup bagged £800,000 after ditching Dragons' Den


In the two years since Chika Russell turned down £30,000 from Peter Jones on Dragons' Den (the BBC’s show for budding entrepreneurs), she has secured £800,000 in funding from eight investors, and her product, Chika’s Snacks has been snapped up by UK stockists including Waitrose, Whole Foods and, starting in October, Sainsbury’s. Next, the entrepreneur wants to use some of the profits from her luxury nuts to sponsor children through school in Nigeria.

Says Ms. Russell: “The fundamental reason is to give back to the communities where the inspiration for the snacks comes from,”

She devised a plan to sell to individuals the same way that she sells to hotels and businesses: in large quantities. From October, customers can buy a Snacks 4 Change caddy and 500g of nuts to fill it for £5.99, of which 20 per cent will go towards sponsoring a child in West Africa.

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