The problem? Large corporates spend big on outdoor advertising, but do not have any Key Performance Indices (KPI) to measure the Return on Investment (ROI). For SMEs, they are left out by its high cost.
And the solution: Morocco-based Startup, Hooplacar connects brands with drivers to create on-vehicle advertising campaigns that are live-monitored through GPS tracking.
Using a collaborative solution allows Hooplacar to offer the lowest prices in the market, while eploying technology that gathers the marketing KPIs to match the client’s needs.