This is an audio book, described by Amazon.com:
"Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customised introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom"
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"Why Build a Personal Brand? You might already know the answer to this question. There are lots of answers, actually, depending on you, your needs, the way the world has shaped you. Letʼs look at just one answer. The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A strong personal brand is a mix of reputation, trust, attention, and execution. You might want to build a brand around being helpful (what I hope my brand means to you), or being a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a showman (David Lee Roth), or whatever matters most to you, and also what you are capable of sustaining. A personal brand gives you the ability to stand out in a sea of similar products. In essence, youʼre marketing yourself as something different than the rest of the pack.
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